Google Maps: The ad was made to create commemorate Coke’s 100th anniversary
The ad – made to commemorate Coke’s 100th anniversary – wasn’t on TV or a billboard, but in the Chilean desert as a logo made out of 70,000 coke bottles.
More like something you’d see in a modern art museum than an advert, the creation is about 120 by 400ft.
It is the world’s largest coca-cola advert, gaining a Guiness World Record when it was created in 1986 by a coke bottler.
According to the brand’s website: “The construction of this impressive landmark presented many challenges.
“Every associate of the bottler was divided into teams corresponding to each letter of the Coca-Cola logo.
Google Earth spots the world’s largest coca-cola advert in Chile
“The teams arranged each bottle carefully, sinking enough of the bottle into the ground to secure it while leaving enough above the surface to reflect light.”
Many hours went into the project, despite the great heat.
The final bottle was placed by Miguel Fuentes Zagal, a worker at the bottler.
Originally the logo featured a caption that read “100 años” – 100 years.
In 2011 it was updated to “125 años.”
Google Maps: The logo is made out of 70,000 coke bottles
On that occasion it was Miguel’s son – Miguel Fuentes Martinez – who placed the last bottle into the historic sign.
“He was one of 100 employees who rejuvenated the sign, repairing and cleaning the bottles and changing the number to commemorate 125 years of Coca-Cola,” say Coca-Cola.
“Out of these workers, 16 had contributed to the original project.”
The logo can be seen on a hillside south of the city of Arica.
Its coordinates are -18.5292 -70.2500.
Google Maps: The logo can be seen on a hillside south of the city of Arica
Today we can appreciate the logo via Google Earth – and it could potentially be seen as ‘mapvertising’ – but in reality, back in 1986 satellite images were far from commonplace.
It’s unclear what their aim was at the time – perhaps they hoped pilots would spot and photograph the logo.
In 2006, KFC emulated the campaign, but this time purposely capitalising on the prominence of Google Maps and satellite imagery.
They made a giant KFC logo out of 65,000 coloured tiles that can be seen from space.
It can be found in the Mojave Desert in Nevada.